From the country that introduced the world to denim hails the latest in ready to wear jeans with a decidedly haute couture look and feel.

Armed with paintbrushes and distressed denim, graphic artists and fashion designers use Sham jeans as their canvas to create articles of clothing that are a both a reflection and celebration of the woman wearing them.

So who is a SHAMS woman?

The Shams woman is a mysterious, insightful woman, always wearing perfectly cut jeans that she sometimes customizes to reflect her sensibilities.
She is mercurial: sometimes stable, sometimes shy.
She is active, determined, and lives a modern life, with classic romantic urges that occasionally erupt in a wave of caprice.
She is coquette, though asserts herself without concerning herself with social "rules".
She likes the softness and purity of noble materials, washed and worked in such a way that evokes her to dream just by the touch.
She is constantly travelling, contemplating the world and hoping to make a lasting impression on it.
She lives by her impulses, savours the present moment and has a passion for freedom, all of which contribute to her beauty.
Her clothing accompanies her, like her second skin, and mirrors her state of mind.

Keep an eye out for more news about SHAMS in our September spotlight.

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