First at "Couture," the "Joaillerie de France" booth at Couture Show 2009 in Las Vegas will feature some new creations from three high fashion jewelry manufacturers -- the holders of this collective brand -- Joia (www.joia.fr), Mathon Paris (www.mathon-paris.com), and Umane Paris (www.umane-paris.com).

This label certifies that products stamped with the "Joaillerie de France" hallmark have been designed, manufactured, assembled, set and polished in France, with respect for the traditional "state of the art" rules of French Jewelry manufacturing and in compliance with the legal, social, ethical, environmental standards.

Creativity, excellence, know-how, quality are the criteria which distinguish French Joaillerie, making it unique.

More information available at www.emotionfrance.com pressroom and www.coutureshow.com